论智能媒介的生成性
作者简介:孙玮,复旦大学信息与传播研究中心主任、新闻学院教授(上海 200433)。
基金项目:
本文系上海市哲学社会科学规划重大研究专项课题“中国媒介学自主知识体系构建研究”（2025DZX023）、复旦大学新闻学院科研创新项目“智能媒介新文化：都市社会与游戏运作”的阶段性成果
摘要: 智能媒介的生成性是Generation与Becoming两个面向的交织融合，它擅对话、会创作、能做事、可造“主体”与“世界”。概而言之：符号文本的生成、虚实系统的运作、主体和环境的更新。这将媒介意涵从符号文本表征，拓展为世界各类元素的交织共生。“运作（operation）”，是智能媒介生成性的核心点：人机交互系统的狭义层面：人类个体操作智能媒介产品；智能技术创造世界模型与新型主体的宏观层面：整个世界成为智能媒介运作的系统。媒介“运作”的生成论，旨在推进媒介本体论、媒介存在论，为媒介学研究敞开新的问题域。
On the Generativity of Intelligent Media
Abstract: The generativity of intelligent media manifests in two intertwined dimensions:generation and becoming.It is characterized by its proficiency in dialogue,its capacity for creation,its ability to execute tasks,and its power to construct both “subjects” and “worlds”.In essence,this encompasses the generation of symbolic texts,the operation of virtual-real systems,and the renewal of subjects and environments.This shift expands the connotation of media from mere symbolic representation to a symbiotic assemblage of diverse worldly elements.“Operation ” serves as the pivotal point of intelligent media's generativity,understood at two levels:the micro-level of human-computer interaction systems,where individual humans operate intelligent media products;and the macro-level where intelligent technology creates world models and novel subjects,turning the entire world into a system operated by intelligent media.The generative theory of media “operation” aims to advance media ontology and media existence,opening up a new problematic field for mediological research.
点击查看大图
下载:
沪公网安备 31010102003103号