信息产品市场中垄断与创新的关系——基于成长网络的理论研究
作者简介:作者赵琳,西南财经大学工商管理学院教授 (四川成都 611130);张博宇,北京师范大学数学科学学院教授(北京 100875);梁华,中国社会科学院大学应用经济学院教授、中国社会科学杂志社编审 (北京 100006)。
基金项目:
本文为国家自然科学基金青年科学基金项目(A类) "行为决策分析" (72125003)、国家自然科学基金重点项目"数字经济背景下的合作和竞争行为:基于实验和实证数据的研究"(72131003)的阶段性成果。
摘要: 信息产品市场的垄断建立在无形的数据与算法之上,考察信息产品市场中垄断与创新的关系,需要借鉴动态成长网络分析框架,将信息产品企业创新决策和竞争策略置于产品网络成长过程中。在信息产品市场发展初期,单模态产品垄断为多模态产品创新提供了资源基础。随着模态维度扩张,市场呈现旧产品垄断与新产品创新并存的格局。企业从旧产品向新产品转移用户的潜力以及新产品瓦解旧产品市场的压力,激励头部企业通过持续创新维持市场地位。产品网络不断成长客观上为新的市场进入者创造了基于网络协同或缝隙市场的竞争机会,最终形成由主导性头部企业、活跃互补者及新进入者共同参与的生态系统。面对信息产品市场,政府需从产业生命周期、市场异质性与自修复能力三方面动态评估垄断行为。
The Relationship Between Monopoly and Innovation in Information Product Markets——A Growth Network Perspective
Abstract: Monopoly in information product markets is established upon intangible data and algorithms. To examine the relationship between monopoly and innovation in these markets, this paper adopts a dynamic growing network analytical framework, embedding firms' innovation decisions and competitive strategies within the growth process of product networks. In the early stages of market development, a single-modal product monopoly provides the resource foundation for multi-modal product innovation. As modal dimensions expand, the market exhibits a pattern where legacy product monopolies and new product innovations co-exist. The potential for firms to migrate users from legacy products to new ones, coupled with the pressure on new products to disrupt established markets, incentivizes leading firms to maintain their market positions through continuous innovation. Objectively, the continuous growth of the product network creates competitive opportunities for new market entrants based on network synergies or niche markets, ultimately forging an ecosystem jointly participated in by dominant incumbents, active complementors, and new entrants. Confronted with information product markets, the government needs to dynamically evaluate monopolistic behaviors from three dimensions:industrial life cycles, market heterogeneity, and self-repairing capabilities.