Citation:
WEN Juan. Dual Melodies of Classicism and Innovation——The Transformation of Social Thought and Cultural Transition in Book Trade Advertisements of the Early Republic of China[J]. Academic Monthly, 2025, 57(8): 150-159.
Dual Melodies of Classicism and Innovation——The Transformation of Social Thought and Cultural Transition in Book Trade Advertisements of the Early Republic of China
-
Abstract
The early Republic of China witnessed intense collisions between old and new social ideologies. As vital vehicles of cultural dissemination, book trade advertisements embodied the intellectual transformations of the era. On one hand, these advertisements employed classicist discourse-promoting ancient classics and parallel prose fiction—to address cultural anxieties amid national crises. On the other hand, with the rise of the National Language Movement and the New Culture Movement, advertisements shifted toward promoting vernacular textbooks and progressive publications to advance intellectual enlightenment. Beyond mere commercial tools, book trade advertisements served as media for constructing cultural identity. Their textual strategies were both constrained by prevailing social ideologies and actively shaped the evolution of intellectual trends by molding readers' perceptions. This transformation reflects the complex trajectory of modern China's transition from tradition to modernity.
-
-
References
-
Access
-
-
[1]
SHEN Yifei
. Theoretical Genealogies of the Emotional Economy and the Chinese Context. Academic Monthly,
2026, 58(7): 129-142.
-
[2]
LEI Lei
. Methodological Standpoint of Digital Jurisdiction: Functionalism, or Normativism?. Academic Monthly,
2026, 58(1): 108-119.
-
[3]
NI Liangkang
. The Philosophy of History of “New Idealism” after Hegel: Neo-Hegelianism. Academic Monthly,
2026, 58(7): 12-22.
-
[4]
HE Lei
. What Is Kant's “Problem of the Thing-in-Itself”——With a Concurrent Critique of Mou Zongsan's Assertion and Li Minghui's Defense. Academic Monthly,
2026, 58(3): 31-40.
-
[5]
LU Mingjun
. Simulacra, Pattern Recognition, and Computational Formalism——Reflections on the Application of AI in Artistic Practice and Art History Research. Academic Monthly,
2026, 58(8): 41-55.
-
[6]
XIONG Changkun
, ZHANG Ziyuan
. Multi-party Game and Informal Governance in Central-Local Fiscal Relations——Focusing on the Yinhao Reform of Guangdong Salt Tax in the Early Republic of China. Academic Monthly,
2026, 58(5): 198-210.
-
[7]
LIAO Han
. Popular Religion and the Formation of Local Culture——Research on the Belief in Ge Xian'gong in Northeastern Jiangxi since the Song and Yuan Dynasties. Academic Monthly,
2026, 58(7): 195-205.
-
[8]
LIN Qiuyun
, QIU Haixiang
. Left-Wing Cultural Dissemination in the Political Interstics of the War of Resistance Against Japanese Aggression——— Take the Staging of Chongqing in the Fog as Example. Academic Monthly,
2026, 58(2): 165-182.
-
[9]
WANG Gang
. Viewing the Cultural Intent of the “Xueheng School” from Hu Xiansu's Teachers and Friends's Group. Academic Monthly,
2026, 58(7): 206-216.
-
-
沪公网安备 31010102003103号
DownLoad: